Misunderstandings in innovation cultures

Common misunderstandings around Innovation Cultures

Florian Sauter

3 minute read

Last year I did a review of Marty Cagan’s “Inspired” book. The book provided a characterization of innovation cultures and how the best product companies in the world differ from the rest. He characterized innovation cultures as open minded, with a high willingness to experiment, empowerment and business- and customer-savy teams. These all are very easy to like characteristics, yet they seem to be really hard to implement in a way that really yields great results. I learnt from my own journey…