Before diving into the content of this book, let me tell you one thing: This is one of the rare books that I would recommend anyone to read at full length, just because it’s so well written and contains so many nice anectodes that it is impossible to get across the whole message in a summary. So make sure to get you own copy at Amazon.
I had the chance to meet Bill O’Connor in San Francisco recently. He did a highly inspiratinoal talk about Innovation (of which you can find an a bit less inspiring version also on YouTube).
The tagline of this book by Marty Cagan sounds ambitious: “How to create tech products customers love”. Marty Cagan brings a lot of credibility as an author as he has worked with some of the early pioneers of our industry (Hewlett-Packard, Netscape, eBay) and now heads the Silicon Valley Product Group and is considered to be one of the thought-leaders of technology product management.