Inside Apple's design process

Myths and patterns of innovation

Florian Sauter

4 minute read

I stumbled upon this book written by Ken Kocienda recently. And it seemed like a great chance to understand a bit more about Apple’s secret sauce, especially as Apple is notoriously secretive abouts its internals. So I decided to buy the book (despite the fact that the paperback version has one of the ugliest book covers in history - which is kind of funny as one would expect exactly the opposite from something that talks about Apple).